Chúng ta hãy cùng nhau chiêm ngưỡng những bao bì vừa đoạt giải thưởng Pentawards 2022 – đó là những bao bì đầy tính sáng tạo, ấn tượng về ý tưởng, độc đáo về hình thức thể hiện. Đặc biệt có sự góp mặt của bao bì Việt Nam, bạn hãy xem và khám phá đó là bao bì nào nhé!
DIAMOND AWARD 2022
Category: BODY, HEALTH & BEAUTY
Sub-Category: Garments and accessories
Brand: Pocket Neck Pillow
Entrant: Urban Forest Lifestyle Limited
Country: China
Credits: Creative Direction: Guozhi Fu
Design: Zhiping Zhu
PLATINUM AWARD 2022
Category: BEVERAGES
Sub-Category: Cocktails
Brand: Williams Premium Canned Cocktails
Entrant: Offff
Country: Netherlands
Credits: Creative Direction: Offff studio
PLATINUM AWARD 2022
Category: BODY, HEALTH & BEAUTY
Sub-Category: Body care
Brand: ShinkoQ
Entrant: Grand Design
Country: Japan
Credits: Executive Creative Direction: Katsunori Nishi
Creative Direction: Jun Fujiwara
Art Direction: Koji Kitada
Chief Designer: Nayuta Ozaki
Design: Kano Kameda, Natsuko Aoki
Client: Kenta Nomoto, Weihsuan Wang (ShinkoQ)
PLATINUM AWARD 2022
Category: HOME, LEISURE & OTHER MARKETS
Sub-Category: Products for smokers
Brand: Fuzed
Entrant: Vault49
Country: USA
Credits: Creative Direction: Leigh Chandler
Design: Melissa Chavez, Beth Wheatley, Jennifer Yelk, Nik Ainley, Joe Wanovich
Client Management: Kiki Saxon, Katt Kiner
PLATINUM AWARD 2022
Category: BRAND IDENTITY & CONNECTED PACKAGING
Sub-Category: Self promotion
Brand: BeanBean Coffee
Entrant: BangBang
Country: Canada
Credits: Creative Direction: BangBang
PLATINUM AWARD 2022
Category: SUSTAINABLE DESIGN
Sub-Category: Sustainable design – Branding & consumer
Brand: RE: INCARNATED SPIRITS
Entrant: Ruska Martín Associates
Country: Germany
Credits: Concept and Design: Ruska Martín Associates
Strategy and Creative Direction: Roman Ruska
Packaging Concept: Oliver Worsfold, Markus Jost
Art Direction and Design: Oliver Worsfold, Roman Ruska
Naming and Copywriting: Roman Ruska
Photography: Ragnar Schmuck
Rendering: Pablo Gil, Tricycle Studio
PLATINUM AWARD 2022
Category: PROFESSIONAL CONCEPTS
Sub-Category: Professional conceptual work – Home, leisure & other markets
Brand: Pongo
Entrant: CBA
Country: USA
Credits: Executive Creative Direction: Rutger Thiellier
Creative Direction: Sara Jones
Design Direction: Nicci Walker
Managing Partner: Elainne Roberton
GOLD AWARD 2022
Category: BRAND BRIEF
Sub-Category: O-I x Design Bridge: EXPRESSIONS
Brand: HuiGan Bitter Melon Juice
Entrant: Hunan University of Technology
Country: China
Credits: Tutoring: Yang Mo
Design Direction: Dizhao Mao
Design: Kang Yu, Zhuolin Wang, LongKai Chen
Planning Editor: Yimeng Li
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Water
Brand: Liang Bai Kai· 12 Earthy Branches
Entrant: TigerPan Packaging Design Lab.
Country: China
Credits: Creative Direction: Tiger Pan
Graphic Design: Xuedan Xia, Zhen Gu
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Project Management: Hua You
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Dairy and dairy alternative drinks
Brand: Simply Nuts
Entrant: Studio Oeding GmbH
Country: Germany
Credits: Creative Direction: Katrin Oeding
Senior Design: Janika Schmidt, Christian Gebert
Design: Jana Grabau
Junior Design: Thabea von Freier
Project Management: Katherina Vetter
Illustration: Ayang Cempaka
Copywriting: Fabi Bill
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Tea and coffee (ready to drink)
Brand: UPHILL Cold Brew Coffee
Entrant: DesignRepublic
Country: Belgium
Credits: Creative Direction: Murtaza Teke
Art Direction: Evelien Callens
Photography: Lucid, Jan Opdekamp
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Wine (dark)
Brand: Valderiz al Alba
Entrant: Vamos Estudio
Country: Spain
Credits: Creative Direction: Vamos Estudio
Design: Vamos Estudio
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Spirits (Clear)
Brand: VETA, What Matters
Entrant: SERIESNEMO
Country: Spain
Credits: Industrial Design: SERIESNEMO team
Graphic Design and Branding: SERIESNEMO team
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Luxury spirits
Brand: Packaging Design of 30L Hexin Jar-preserved Wine
Entrant: Zhengzhou Show-How Packaging Design
Country: China
Credits: Creativity Advisor: Zhang Zhiwei
Customer Management: Wang Weifeng
Design: An Ran, Zhang Weiqiang
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Limited editions
Brand: AVYUN
Entrant: Backbone Branding
Country: Armenia
Credits: Brand Strategy: Lusie Grigoryan
Creative Direction & Design: Stepan Azaryan
Illustration: Marietta Arzumanyan
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Private labels – Beverages
Brand: Hola Ipanema Cachaça
Entrant: Harcus Design
Country: Australia
Credits: Design: Annette Harcus
Printing: Multicolor Australasia
Photography: Stephen Clarke
Bottle: Saverglass
GOLD AWARD 2022
Category: BEVERAGES
Sub-Category: Wine Collection (Mixed)
Brand: Symington IDs
Entrant: RitaRivotti®
Country: Portugal
Credits: Creative Direction: Rita Rivotti, Pedro Roque
Design: Rita Rivotti
GOLD AWARD 2022
Category: FOOD
Sub-Category: Breads, grains and pasta
Brand: Andara
Entrant: Boost Brand Accelerator
Country: Peru
Credits: Art Direction: Ivan Coello
Creative Direction: Ivan Coello
Strategy: Katherine Rodriguez
Photography: Miguel Estela
Post Production: Diana Vigo, Jonathan Chafloque, Jesus Chafloque
Project and New Business Coordination: Eda Seguín
Accounts and New Projects General Direction: Laura Vallenas
Chief Executive Officer: Luciana Olivares
GOLD AWARD 2022
Category: FOOD
Sub-Category: Dairy and soya based products
Brand: “Ani” Yogurt
Entrant: Backbone Branding
Country: Armenia
Credits: Creative Direction: Stepan Azaryan
Illustration: Elina Barseghyan
GOLD AWARD 2022
Category: FOOD
Sub-Category: Spices, oils, sauces and spreads
Brand: HATERK
Entrant: Backbone Branding
Country: Armenia
Credits: Creative Direction: Stepan Azaryan
Art Direction: Marietta Arzumanyan
Illustration: Elina Barseghyan
Design: Ashot Hayrapetyan
Junior Design: Lilit Harutyunyan, Lianna Mazmanyan
GOLD AWARD 2022
Category: FOOD
Sub-Category: Spices, oils, sauces and spreads
Brand: Olive Oil Dispenser
Entrant: Grupo Idea
Country: Spain
Credits: Creative Direction: Bernardo Díaz
Design: Bernardo Díaz, Jairo Lucena, Alicia Alcázar
Engineering: Bernardo Díaz, Ezequiel de San Pedro
GOLD AWARD 2022
Category: FOOD
Sub-Category: Fruit and vegetables
Brand: PoMEN Granate Fruit Box
Entrant: Shenzhen Red pony Design
Country: China
Credits: Creative Direction: Zhang YANG
Account Management: Zhang YANG
Design: Zhang YANG
GOLD AWARD 2022
Category: FOOD
Sub-Category: Ready-to-eat dishes and fast food
Brand: Little Spoon
Entrant: Little Big Brands
Country: USA
Credits: Chief Creative Officer: John Nunziato
Creative Direction: Ben Glotzer
Associate Design Direction: Marissa Loiodice
Design: LBB design team
Client Services Direction: Pamela Long
Senior Account Direction: Katie Lopez
Illustration: Lulu Dubreuil
GOLD AWARD 2022
Category: FOOD
Sub-Category: Confectionery
Brand: Joyco
Entrant: Backbone Branding
Country: Armenia
Credits: Creative Direction: Stepan Azaryan
Illustration: Marietta Arzumanyan
Graphic Design: Ashot Hayrapetyan
Junior Design: Lilit Harutyunyan, Lianna Mazmanyan
GOLD AWARD 2022
Category: FOOD
Sub-Category: Desserts and sweet foods
Brand: Emoticon Sand
Entrant: SPC Design Center
Country: Republic of Korea
Credits: Creative Direction: Junnie Park
Art Direction: Inseong Song
Graphic Design: Jiin Bae
Production: Taewoo Kim, Junghoon Park
GOLD AWARD 2022
Category: FOOD
Sub-Category: Plant-based, vegan and alternative foods
Brand: Chizou
Entrant: Altavia Act
Country: Belgium
Credits: Creative Direction: Sophie De Plecker
Brand Strategy: Farida Lammari
Project Management: Joëlle Belangé
Design: Marie Decant, Monique Jorge
Copywriting: Joris Luyten
GOLD AWARD 2022
Category: FOOD
Sub-Category: Limited editions
Brand: Doritos SOLID BLACK
Entrant: PepsiCo
Country: USA
Credits: Design: PepsiCo Design & Innovation
GOLD AWARD 2022
Category: FOOD
Sub-Category: Private label – Food
Brand: Taste of Countryside
Entrant: Alibaba Design
Country: China
Credits: Design: Alibaba Design
Creative Direction: Yuning Jiang
Art Direction: He Huang, Qi Jin
Graphic Design: Yuning Jiang
Illustration Design: Xue Zhang
Copywriting: Xin Li, Peng Yao
Project Management: Fan Yang
GOLD AWARD 2022
Category: BODY, HEALTH & BEAUTY
Sub-Category: Body care
Brand: Love Ocean
Entrant: Pearlfisher
Country: UK
Credits: Partners: Mike Branson, Jonathan Ford
GOLD AWARD 2022
Category: BODY, HEALTH & BEAUTY
Sub-Category: Limited editions or series
Brand: CHANEL N°5 ADVENT CALENDAR
Entrant: Knoll Printing & Packaging
Country: USA
Credits: Design & Packaging Engineering: Internal Chanel House
GOLD AWARD 2022
Category: HOME, LEISURE & OTHER MARKETS
Sub-Category: Child and baby products
Brand: Binbe Too – Baby Dreamer
Entrant: Left and Right Creative Design
Country: China
Credits: Design: Zhou Jingkuan
GOLD AWARD 2022
Category: SUSTAINABLE DESIGN
Sub-Category: Sustainable design – Food
Brand: Carte D’Or Affogati ice-cream
Entrant: Reverse Innovation
Country: Italy
Credits: Creative Direction: Alice Tacconi
Illustration: Valerio Tizzi
Graphic Design: Matteo Alabiso
GOLD AWARD 2022
Category: SUSTAINABLE DESIGN
Sub-Category: Sustainable design – Food
Brand: Thank You!
Entrant: Backbone Branding
Country: Armenia
Credits: Brand Strategy: Lusie Grigoryan
Creative Direction: Stepan Azaryan
Design: Mane Budaghyan
Video: Sakah Zarbabyan
GOLD AWARD 2022
Category: BRAND BRIEF
Sub-Category: LEGO Student Brief
Brand: The Globe – LEGO PACKAGING BOX
Entrant: Open College for the Creative Arts
Country: UK
Credits: Design: Ileana Aguilar-Gomez
GOLD AWARD 2022
Category: STUDENT CONCEPTS
Sub-Category: Student conceptual work – Body, skin and beauty
Brand: ORIGINO Fragrance
Entrant: Pratt Institute
Country: USA
Credits: Design: Hanye Jin
Instruction: Alisa Zamir
SILVER AWARD 2022
Category: STUDENT CONCEPTS
Sub-Category: Student conceptual work – Beverages
Brand: Roly Bear
Entrant: Guangdong Industry Polytechnic
Country: China
Credits: Design: Jinggang Li, Jinfeng Huang, Junjie Cao
Faculty Advisors: Liangdi Shi, Yunzhu Jiang
SILVER AWARD 2022
Category: BEVERAGES
Sub-Category: Soft drinks and juices
Brand: Kadoya citrus juice
Entrant: Maru
Country: Japan
Credits: Art direction: Koichi Sugiyama
Design: Minako Endo
Production: Taku Kitano
SILVER AWARD 2022
Category: BEVERAGES
Sub-Category: Dairy and dairy alternative drinks
Brand: Tom Parker Creamery
Entrant: White Bear
Country: UK
Credits: Client: Tom Parker Creamery
Creative Direction: Kelly Mackenzie
Client Service Direction: Tsitsi Dhlamini
Design Direction: Andi Yanto
Design: Mali Read, Matt Holbrow, Emily Frith
SILVER AWARD 2022
Category: BEVERAGES
Sub-Category: Tea and coffee (ready to drink)
Brand: Teatra RTD
Entrant: Paris Croissant
Country: Republic of Korea
Credits: Project Management: Junnie Park
Creative Direction: Yeahee Ahn
Design: Sehyeon Lyu
Illustration: Mariery Young
SILVER AWARD 2022
Category: BEVERAGES
Sub-Category: Spirits (Dark)
Brand: Grand Talon Rice Whisky
Entrant: Squad Ink
Country: Australia
Credits:
Creative Direction: Matthew Squadrito
Brand Strategy: Jane Smith, Terry Squadrito
Design: Jess Browne, Robbie North
Project Management: Nina Dorgan, Josephine Angkasa
Production Management: Jena Ngatupuna
Industrial design: Vert Design
Calligraphy: Bronwen Wade-Leeuwen
Illustration: Jamie Browne
SILVER AWARD 2022
Category: FOOD
Sub-Category: Ready-to-eat dishes and fast food
Brand: Pick Me Up
Entrant: Indigo Branding
Country: USA
Credits: Art Direction: Aram Azaryan
Packaging Design: Indigo Branding
SILVER AWARD 2022
Category: FOOD
Sub-Category: Private label – Food
Brand: El Corte Inglés Christmas recipes
Entrant: Supperstudio
Country: Spain
Credits: Creative Direction: Paco Adín
Account Direction: Lourdes Morillas
Account Management: Susana Seijas
Branding & Packaging Design services Direction: José A. Rojano
SILVER AWARD 2022
Category: HOME, LEISURE & OTHER MARKETS
Sub-Category: Pet Products
Brand: Happy Petty
Entrant: Shenzhen Megacombine Technology
Country: China
Credits: Design Direction: Luo Heng
Illustration: Li Shuangshuang, Xiao Liping
3D Design: Wan Shiwei, Wang Zhangjian
SILVER AWARD 2022
Category: HOME, LEISURE & OTHER MARKETS
Sub-Category: Pet Products
Brand: PetChoy
Entrant: M – N Associates
Country: Vietnam
Credits: Creative Direction: Duy — N, Anh Nguyễn
Content Direction: Quân Nguyễn
Social Art Direction: Anh Phạm
Design: Quân Nguyễn, Anh Phạm
Web Design: Anh Nguyễn
Production & Project Management: Quân Nguyễn, M — Lan
TT Trailers Petchoy: TypeType
Fragen: The Designer Foundry
Photography: Wing Chan
Digital Retouchement: An Nguyễn
SILVER AWARD 2022
Category: HOME, LEISURE & OTHER MARKETS
Sub-Category: Child and baby products
Brand: Biskids Baby Biscuits
Entrant: Quatre Mains
Country: Belgium
Credits: Creative Direction: Joseph Robinson
Design: Sara Gunnarsson
Illustration: Sara Gunnarsson
Nguồn: www.pentawards.com